Rabbittown Beverage Company is a SPECIALTY CRAFT BEVERAGE RETAILER located in Fredericton, New Brunswick.
We create, hand crafted alternatives to traditional ready-to-drink Iced Teas, cold brew coffee and Sodas. We carry unique and innovative flavours that feature natural, functional ingredients and are packed full of nutrient-rich minerals and antioxidants.
Rabbittown Coffee Co. was established in 2017 when the founder Stefanie Loukes decided to roast her own coffee beans with a popcorn maker.
At the time, she lived in a tiny apartment across from Rabbittown Park, in downtown Fredericton, New Brunswick.
That first bean-roasting experience was a bit of a disaster. However, Stef came out of it with a vision: to serve locally roasted coffee and hand-crafted iced teas out of a tiny trailer.
From her tiny apartment to a tiny trailer, Rabbittown Coffee Co. has become a staple stop in the summer months (the trailer doesn't do well in the snow).
From coffee to tea…
The decision to pivot from coffee to tea came when Stef was invited to pitch her business and it’s plan for expansion to a group of investors. In a decidedly last minute effort, she chose to pitch putting her weird little iced tea drinks in a can. It was a long shot, but it turned out to be a successful one. Rabbittown now has a brewing facility, and is ramped up to begin selling their first products in the summer of 2020!